切換：
- 簡略
- 詳細(MARC)
- ISBD
-
Relationship marketing:gaining competitive advantage through customer satisfaction and customer retention
紀錄類型 ： 書目-語言資料,印刷品: 單行本
副題名 ： gaining competitive advantage through customer satisfaction and customer retention
其他作者 ： Hennig-Thurau,Thorsten,, 1967-
其他作者 ： Hansen,Ursula,
出版地 ： Berlin
出版者 ： Springer;
出版年 ： c2000
面頁冊數 ： xvii, 459 p.ill. : 24 cm.;
標題 ： Customer services - Management -
標題 ： Customer relations - Management -
ISBN ： 3540669426
LEADER 00704cam0 2200205 450
001 10753
005 20110309222512.0
009 1062057
009 15356
010 1 $a3540669426$bbound$dNT2000
020 $aus$b 99087534
100 $a20110306d2000 u y0engy09 b
101 0 $aeng
102 $bgw
105 $aa a 001yy
200 1 $aRelationship marketing$egaining competitive advantage through customer satisfaction and customer retention$fThorsten Hennig-Thurau, Ursula Hansen, editors
210 $aBerlin$aNew York$dc2000$cSpringer
215 1 $axvii, 459 p.$cill.$d24 cm.
320 $aIncludes bibliographical references and indexes
606 $aRelationship marketing$2lc$317212
606 $aCustomer services$xManagement$2lc$317213
606 $aCustomer relations$xManagement$2lc$315337
676 $a658.8/12$v21
702 1$aHennig-Thurau,$bThorsten,$f1967-$317210
702 1$aHansen,$bUrsula$317211
801 0$acw$b聖約翰科技大學圖書館$c20010402$gAACR2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors - Berlin : Springer, c2000. - xvii, 459 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes.
ISBN 3540669426
Relationship marketingCustomer servicesCustomer relations -- Management -- Management
Hennig-Thurau,, Thorsten,
Includes bibliographical references and indexes.
ISBN 3540669426
Relationship marketingCustomer servicesCustomer relations -- Management -- Management
Hennig-Thurau,, Thorsten,
- 館藏(1)
- 心得(0)
- 標籤
發表心得