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The relational enterprise:moving beyond CRM to maximize all your business relationships
紀錄類型 ： 書目-語言資料,印刷品: 單行本
副題名 ： moving beyond CRM to maximize all your business relationships
出版地 ： New York
出版者 ： AMACOM;
面頁冊數 ： xx, 296 p.ill. : 24 cm.;
標題 ： Customer relations - Marketing -
ISBN ： 0814406696$cNT999
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200 1 $aThe relational enterprise$emoving beyond CRM to maximize all your business relationships$fKenneth Carlton Cooper
210 $aNew York$cAMACOM
215 1 $axx, 296 p.$cill.$d24 cm.
320 $aIncludes bibliographical references and index
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606 $aCustomer relations$xMarketing$2lc$352798
606 $aRelationship marketing$2lc$317212
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801 0$acw$b聖約翰科技大學圖書館$c20021016$gAACR2
Cooper, Kenneth Carlton
The relational enterprise : moving beyond CRM to maximize all your business relationships / Kenneth Carlton Cooper - New York : AMACOM - xx, 296 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0814406696$cNT999
Customer relationsRelationship marketing -- Marketing
The relational enterprise : moving beyond CRM to maximize all your business relationships / Kenneth Carlton Cooper - New York : AMACOM - xx, 296 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0814406696$cNT999
Customer relationsRelationship marketing -- Marketing
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