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New product development and delivery:ensuring successful products through integrated process management
紀錄類型 ： 書目-語言資料,印刷品: 單行本
副題名 ： ensuring successful products through integrated process management
作者 ： BrethauerDale M,
出版地 ： New York
出版者 ： AMACOM;
面頁冊數 ： xvi, 192 p.ill. : cm;
標題 ： New products - Marketing -
ISBN ： 0814407137$cNT1166
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Brethauer, Dale M
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer - New York : AMACOM - xvi, 192 p. ; ill. ; cm.
Includes bibliographical references and index.
ISBN 0814407137$cNT1166
New products -- Marketing
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer - New York : AMACOM - xvi, 192 p. ; ill. ; cm.
Includes bibliographical references and index.
ISBN 0814407137$cNT1166
New products -- Marketing
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