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Consumer behavior & marketing strategy
紀錄類型 ： 書目-語言資料,印刷品: 單行本
作者 ： PeterJ. Paul,
合作者 ： OlsonJerry C., 1944-
出版地 ： New York
出版者 ： McGraw-Hill Irwin;
出版年 ： c2010.
版本 ： 9th ed.
面頁冊數 ： xix, 554 p.ill. : 27 cm.;
標題 ： Consumer behavior. -
標題 ： Marketing. -
ISBN ： 0071267816
ISBN ： 0073404764
ISBN ： 9780071267816
ISBN ： 9780073404769
內容註 ： Introduction to consumer behavior and marketing strategy A framework for consumer analysis Introduction to affect and cognition Consumers' product knowledge and involvement Attention and comprehension Attitudes and intentions Consumer decision making Introductionto behavior Conditioning and learning processes Influencing consumer behaviors Introduction to the environment Cultural and cross-cultural influences Subculture and social class Reference groups and family-- Market segmentation and product positioning Consumerbehavior and product strategy Consumer behavior and promotion strategy Consumer behavior and pricing strategy Consumer behavior, electronic commerce, and channel strategy
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320 $aIncludes bibliographical references and indexes.
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Peter, J. Paul
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - 9th ed.. - New York : McGraw-Hill Irwin, c2010.. - xix, 554 p. ; ill. ; 27 cm..
Introduction to consumer behavior and marketing strategy.
Includes bibliographical references and indexes..
ISBN 0071267816ISBN 0073404764ISBN 9780071267816ISBN 9780073404769
Consumer behavior.Marketing.
Olson, Jerry C.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - 9th ed.. - New York : McGraw-Hill Irwin, c2010.. - xix, 554 p. ; ill. ; 27 cm..
Introduction to consumer behavior and marketing strategy.
Includes bibliographical references and indexes..
ISBN 0071267816ISBN 0073404764ISBN 9780071267816ISBN 9780073404769
Consumer behavior.Marketing.
Olson, Jerry C.
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