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The search for corporate strategic credibility:concepts and cases in corporate strategy communications
紀錄類型 ： 書目-語言資料,印刷品: 單行本
副題名 ： concepts and cases in corporate strategy communications
作者 ： HigginRichard B.,
出版地 ： Westport, Conn.
出版者 ： Quorum;
出版年 ： 2002
面頁冊數 ： xxvii, 170 p.ill. : 23 cm;
標題 ： Communication in organizations. -
標題 ： Communication in management. -
標題 ： Intercultural communication. -
標題 ： Business communication. -
ISBN ： 1567205968
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606 $aCommunication in management.$2lc$361747
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Higgin, Richard B.
The search for corporate strategic credibility : concepts and cases in corporate strategy communications / Richard B. Higgin ; foreword by Geraldine Foster - Westport, Conn. : Quorum, 2002. - xxvii, 170 p. ; ill. ; 23 cm.
Includes bibliographical references (p. [159]-162) and index..
ISBN 1567205968
Communication in organizations.Communication in management.Intercultural communication.Strategic planning.Business communication.
The search for corporate strategic credibility : concepts and cases in corporate strategy communications / Richard B. Higgin ; foreword by Geraldine Foster - Westport, Conn. : Quorum, 2002. - xxvii, 170 p. ; ill. ; 23 cm.
Includes bibliographical references (p. [159]-162) and index..
ISBN 1567205968
Communication in organizations.Communication in management.Intercultural communication.Strategic planning.Business communication.
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